How to Write Emails to Executives

A big part of communication is email. Yes, we are still writing lots and lots of emails. You would think that we’d master the medium by this point, but that’s sadly not the case.

A few years ago, an executive coaching client shared with me an email writing framework his manager wanted him to follow. I thought it was brilliant for its simplicity.

I have now paid it forward and shared it with several clients who’ve asked what they can do to simplify and streamline their email. I call it the “What, So What, Now What” framework.

Here’s how it works:

Your email should start with What – the key point of your message. As they say in journalism, don’t bury the lead. Get right to the point and explain what’s going on.

Next, is So What. This is where you explain why this is important to the reader.

Lastly, move to Now What. You made a point, explained why it’s important, and now are moving to the ask or your proposed solution you want them to know about.

Here’s an example of this framework:

Hi, John. Yesterday, the printer broke during the late afternoon. So, we were unable to print that flyer that was due for our client today.

I’m now going to have the local UPS Store print it for us so we can get it to our partner by 8 am tomorrow. They have been informed and are okay with the slight delay. Just wanted you to know we’re on it.

Thanks, Michael

Using this framework focuses one’s thinking when writing an email and makes for succinct messages. I made a video about it in case you want to view it and share it with people you know who write emails that are too long.

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